Search marketing can include many aspects of digital marketing and traditional marketing, although it is generally seen to encompass paid…
Social networks are a very important digital marketing channel, so it is important that marketers understand the essentials of social…
Viral marketing is the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all of the digital marketing media…
The salesperson can prospect using popular search engines such as Google, Bing or Yahoo. Such searches can generate postcode data…
There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click)…
This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the…
Therefore digital marketing by its very nature is one aspect of an organizational function and a set of processes for…
The situation analysis for digital marketing bridges the internal audit and competitor research. It answers the question where are we…
We've already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced -…
International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit…