Free lessons about the essentials of marketing.
Loyalty Programs: Building Customer Connections and Enhancing Business Success Introduction: Loyalty programs have become a cornerstone of modern business strategies,…
I. Introduction Marketing is a dynamic and integral part of business that involves understanding, creating, communicating, and delivering value to…
SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of…
There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
SMART objectives are simple and quick to learn. The objective is the starting point of the marketing plan. Once environmental…
What is the marketing mix? Overview The marketing mix is a fundamental concept in marketing that encompasses a set of…
A customer is a person or company who purchases goods and services.
In order to actively explore the nature of a product further, lets consider it as three different products - the…
Targeting is the second stage of the SEGMENT target POSITION process. After the market has been separated into its segments,…
Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'.…