There are many ways to price a product. Let's have a look at some of them and try to understand…
Place as part of the marketing mix is considered in this FREE lesson from Marketing Teacher.
PESTEL Model This lesson is about PESTEL analysis. As we know from our lesson on the marketing environment the wider…
PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis…
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are…
Marketing Concept. The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets…
The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning…
The decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. Generally…
Buyer Decision Process The stages of the Buyer Decision Process The buyer decision process represents a number of stages that…
Products or services are 'mapped' together on a 'positioning map'. This allows them to be compared and contrasted in relation…