Exercises (with answers) for lessons on Marketing Teacher.
Here is Marketing Teacher's FREE exercise on consumer buyer behaviour. Consumer buyer behaviour is focused upon the needs of individuals,…
Exercise: There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or…
Here is our FREE ontribution analysis exercise. Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with…
Exercise: We've already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced…
Exercise: Although now slightly dated at first glance, The Arthur D Little (ADL) Strategic Condition Matrix offers a different perspective…
Exercise: Ansoff's matrix offers strategic choices to marketing managers. Ansoff's has four main categories.This well known marketing tool was first…
This is a balanced scorecard exercise. The Balanced Scorecard is an approach that can be used by strategic marketing managers…
Exercise: Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open…
Exercise: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four…
Exercise: A core competence is the result of a specific unique set of skills or production techniques that deliver value…