* All Marketing Exercises

Exercise – Standard Costing

This is a FREE exercise on standard costing. Perhaps no accounting principle utilizes performance management concepts better than standard costing.…

56 years ago

Exercise – Boston Matrix

Exercise: Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by…

56 years ago

Exercise – Marketing in a Credit Credit Crunch

Exercise: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot…

56 years ago

Exercise – Three Levels of a Product

Exercise: In order to actively explore the nature of a product further, lets consider it as three different products -…

56 years ago

Exercise – PEST Analysis

Exercise: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental…

56 years ago

Exercise – Place, distribution, channel, or intermediary

Exercise: Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It…

56 years ago

Exercise – Segmentation

Exercise: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate…

56 years ago

Exercise – Promotion

Exercise: Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing…

56 years ago

Exercise – Swot Analysis

Exercise: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning…

56 years ago

Exercise – Pricing Strategies

Exercise: There are many ways to price a product. Let's have a look at some of them and try to…

56 years ago