Exercise: The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction);…
This is a FREE exercise on personal selling. Personal selling occurs where an individual salesperson sells a product, service or…
Exercise: Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is…
Exercise: The 'Strategy Clock' is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner 'Competitve and…
Exercise: As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective…
Exercise: The value chain is a systematic approach to examining the development of competitive advantage. It was created by M.…
Welcome to our free exercise on the six living generations in America.
Exercise: A business is in a better position to weather an economic downturn when it is buttressed by a good…
Tis page contains a FREE exercise on marketing planning. Marketing plans are vital to marketing success. They help to focus…
Exercise: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance…