Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents, International…
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between…
Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues…
International product decision-making often centres around the standardization versus adaptation debate. Essentially, do we market the same, standard product in…
One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. Of…
This lesson gives an outline of the way in which an organization should select which foreign to enter. It's a…
This lesson considers the basics of pricing for international marketing. As with all of the international marketing lessons, every country…
Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection…