Free lessons on the topic of the marketing environment.
SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of…
PESTEL Model This lesson is about PESTEL analysis. As we know from our lesson on the marketing environment the wider…
PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis…
This is Marketing Teacher's introduction to marketing research. Market research and marketing research are often confused. 'Market' research is simply…
Here you will find Marketing Teacher's FREE lesson on secondary marketing research. Market research and marketing research are often confused.…
Microenvironment What is the microenvironment? This lesson covers the microenvironment in greater detail. It considers the interface between a business…
Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a…
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are…
The marketing mix and the services marketing mix should be adapted for different organizational and business contexts.
Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will…