What a consumer eats, wears, and believes are all learned and influenced by the culture they live in, their family,…
Culture includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of…
Where a child places in the birth order can have an effect on how they see themselves, and therefore affects…
Collecting customer information Collecting Information about customer needs. So we recognise that customers and consumers have needs and wants. We…
Business Environment What is the business environment? The business environment is made up from the microenvironment and the macroenvironment. Our…
SWOT analysis is a marketing audit that considers an organization's strengths, weakness, opportunities and threats. Our introductory lesson gives you…