The academic discipline of marketing has core schools of thought, where marketing is seen as either a philosophy or as…
PESTEL Model This lesson is about PESTEL analysis. As we know from our lesson on the marketing environment the wider…
PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis…
Análise PEST É muito importante que uma empresa considere fatores ambientais antes de iniciar o processo de marketing. Em fato,…
People are the most important element of any service or experience. Services tend to be produced and consumed at the…
A definição do CIM (o mesmo que a definição do conceito de marketing de Barwell) não procura identificar as necessidades…
This is Marketing Teacher's introduction to marketing research. Market research and marketing research are often confused. 'Market' research is simply…
Here you will find Marketing Teacher's FREE lesson on secondary marketing research. Market research and marketing research are often confused.…
Microenvironment What is the microenvironment? This lesson covers the microenvironment in greater detail. It considers the interface between a business…
Planos de marketing são vitais para o sucesso da campanha de marketing. Eles auxiliam a centrar a mente de companias…