Planos de marketing são vitais para o sucesso da campanha de marketing. Eles auxiliam a centrar a mente de companias…
Formal and informal approaches to marketing planning were investigated by Lyles (1993). This study found that neither had any relationship…
Formal marketing planning is what is commonly thought of as marketing planning. It tends to be a systematic process that…
A business is in a better position to weather an economic downturn when it is buttressed by a good marketing…
Marketing planning research has been based on organizations of various sizes. Most studies consider large corporations more specifically large multi-divisional…
Human and behavioural inputs are brought to marketing planning by the marketing manager himself or herself. The driver for the…
After considering the current management literature in depth, it has become apparent that there are four main categories of marketing…
Marketing as a discipline is not a precise science. However, the area of marketing planning does have its own theory,…
Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the…
There is no commonly accepted definition or approach to marketing planning. This is because of a number of problems that…