O ambiente de marketing envolve e tem impacto sobre a organização. Existem três perspectivas fundamentais a respeito do ambiente e…
The marketing mix and the services marketing mix should be adapted for different organizational and business contexts.
The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are…
Marketing Concept. The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets…
The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning…
Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some pre-budget research into your industry and market,…
Marketing communications is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is…
The marketing function within any organization does not exist in isolation. Therefore it's important to see how marketing connects with…
Marketing and Customer Relationships Marketing today is very much focused upon business relationships, especially in the B2B markets. Historically companies…
The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along…