Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.
Internal Marketing Internal marketing is inward facing marketing. Internal marketing is used by marketers to motivate all functions to satisfy…
A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding…
Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will…
What a consumer eats, wears, and believes are all learned and influenced by the culture they live in, their family,…
Family life cycle is defined as what type of family the target market consumer is in. DINKS are “double income…
Culture includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of…
Where a child places in the birth order can have an effect on how they see themselves, and therefore affects…
Marketing as an Exchange Process At the beginning of any marketing course or programme it is important to appreciate how…
Email Marketing Providers There are plenty of e-mail marketing companies out there. One thing is sure that when your business…