Email marketing campaigns Let's take a look at the best way for you to design your e-mail marketing campaign. As…
Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of…
Direct and Indirect Costs Lesson Exercise Answer The allocation and identification of direct and indirect costs contributes to more accurate…
How many times throughout the day do people make product decisions? If you stop to think about it, many product…
The decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. Generally…
Customer satisfaction So the purpose of marketing centres very much upon creation of value and a long-term customer relationship. Customer…
The Customer Relationship Think about some of the relationships that are important to you. You have parents and friends, and…
The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation…
Customer database This session will consider how to create a customer database which can be used to store information which…
CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single…