As we have discussed, CRM is more than just software. For the purposes of this introduction - Information Technology (IT)…
We now consider the Business Strategy Perspective on CRM. Here, we propose a model, which is a hybrid, and typical…
A core competence is the result of a specific unique set of skills or production techniques that deliver value to…
There is no planning without control. If an objective states where you want to be and the plan sets out…
Contribution Analysis Lesson Exercise Answer Occasionally a company is confronted with unplanned events which call for the use of decision-making…
Conducting Market Research How the professionals do marketing research The professionals use a market research process that generally incorporates five…
Consumer Behavior Situational influences and the 8 Traits of Online Shoppers i. Adventurous Explorers (30% of online spending) are a…
The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow…
Buyer Decision Process The stages of the Buyer Decision Process The buyer decision process represents a number of stages that…
Collecting customer information Collecting Information about customer needs. So we recognise that customers and consumers have needs and wants. We…