Business-to-Business What is Business-to-Business Marketing? Business-to-Business (B2B) marketing involves the exchanges of goods and services that businesses purchase for purposes…
Building and developing relationships Example – Dell- How networking skills lead to better co-ordination. Your staff develops networking skills in…
Business Environment What is the business environment? The business environment is made up from the microenvironment and the macroenvironment. Our…
Brainstorming is simply a means of getting a large number of ideas from a group of people in a short…
Branding is a strategy that is used by marketers. Branding as Strategy to differentiate products and companies, and to build…
The Balance Sheet Lesson Exercise Answer The Balance Sheet holds information of great interest to bankers and investors alike. The…
An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides…
Annual Accounts Lesson Exercise Answer Although the standard components of a basic annual report such as balance sheet, profit and…
Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of…
An advertising agency handles part or all marketing communications activities on behalf of a client organisation. The agencies themselves tend…