Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that…
Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert? These are your potential…
Samples for marketing. There is nothing like actually trying a product or service out for yourself; therefore, if you experience…
There are many tools and techniques that will be useful to you when communicating with the outside world. Think about…
Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a…
Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner. People market ideas, products and services for all sorts of…
With your digital strategy you need to decide how much of your valuable time & resources you are willing to…
Zipf’s law states that if a collection of items is ranked by popularity the second item will have around half…
Social Media Audit The social media audit is an important part of the digital marketing planning process. Social media is…
What is TOWS Analysis? TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking…