There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
SMART objectives are simple and quick to learn. The objective is the starting point of the marketing plan. Once environmental…
What is the marketing mix? Overview The marketing mix is a fundamental concept in marketing that encompasses a set of…
A customer is a person or company who purchases goods and services.
In order to actively explore the nature of a product further, lets consider it as three different products - the…
Targeting is the second stage of the SEGMENT target POSITION process. After the market has been separated into its segments,…
There are seven design elements - 7Cs - that should be considered when creating a website intended for commerce and…
Return On Investment (ROI) Lesson Exercise Answer No company can hope to remain viable or even grow, without closely monitoring…
Public Relations (PR) is a single, broad concept. It is broad since it contains so many elements, many of which…
Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'.…