Free marketing mix case studies.
What is the marketing mix? Overview The marketing mix is a fundamental concept in marketing that encompasses a set of…
Jerry Baldwin, Zeff Siegl, and Gordon Bowker formed Starbucks in Seattle, Washington in 1971. Its origin is said to be…
Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo…
Ryanair is the European low cost airline. Low cost or no frills marketing strategies are of great interest to marketers…
In 1965 Herman W. Lay of the Frito-Lay Company and Donald Kendall of Pepsi-Cola formed PepsiCo. In 1986 operations were…
Kroger Store originated in 1883, established by Barney Kroger of Cincinnati, Ohio. In 1901, Kroger broke new ground that same…
The launch of the Wii U controller will make it much more interactive. It has a central, handheld touch screen…
Over the years Johnson & Johnson has grown substantially in part due to strategic acquisitions ranging from large ones such…
IKEA has a wide range of furniture for children's rooms, kitchens, bedrooms and living rooms. Products include coffee tables, side…
Home Depot originated in Atlanta Georgia in 1978 when Bernie Marcus and Arthur Blank formed MB Associates. The company went…