What is a customer journey map? A customer journey map (CJM) is a visual representation of the different stages and…
Market-led organizational change refers to the process of reorienting a company's activities and strategies to meet the needs and demands…
Zipf’s law states that if a collection of items is ranked by popularity the second item will have around half…
What is TOWS Analysis? TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking…
Marketing Teacher's strategy page is an internal portal to well known to for strategy such as Ansoff's Matrix, The Boston…
The term value curve appears in three key Harvard Business Review articles by W. Chan Kim and Renee Mauborgne, as…
The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E.…
The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along the horizontal axis are prospects for sector…
Pareto principle The Pareto principle is also known as the 80/20 rule. From your own experience you may have come…
Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to…