The General Electric Business Screen was originally developed to help marketing managers overcome the problems that are commonly associated with…
Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the…
Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit,…
The 'Strategy Clock' is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner 'Competitve and Corporate…
Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager.
Benchmarking relies upon a comparison between the activities of your own organization and those of another. Originally benchmarking was used…
The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track of,…
Ansoff's matrix offers strategic choices to marketing managers. Ansoff's has four main categories.
Although now slightly dated at first glance, The Arthur D Little (ADL) Strategic Condition Matrix offers a different perspective on…