Exercise – Advertising

Advertising

This is a warm up exercise. Consider the table below, ‘Advertising Media.’ Decide upon a span of time, for example a couple of hours or perhaps a whole day. The idea is to keep a record of the adverts you see in a short span of time. Look at the table below, and record 1, 2 and 3 where you see a any type of advert. Complete the grid below (You may need to print it off).

Advertising Media

Outdoor (Posters or transport)

New Media – Mobile devices

New Media Internet – websites and search engines

1

2

3

1

2

3

1

2

3

Newspapers (Local and National)

Television

Magazines

1

2

3

1

2

3

1

2

3

Radio

Cinema

Others…

1

2

3

1

2

3

1

2

3

  • Having done this, summarise points below under the following headings:
  • What kind of products and services did you come across?
  • Why did the adverts catch your attention?
  • How were the adverts targeted at you and your segment?
  • Would you buy this product or service based upon the advert?

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Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.