Advertising
This is a warm up exercise. Consider the table below, ‘Advertising Media.’ Decide upon a span of time, for example a couple of hours or perhaps a whole day. The idea is to keep a record of the adverts you see in a short span of time. Look at the table below, and record 1, 2 and 3 where you see a any type of advert. Complete the grid below (You may need to print it off).
Advertising Media | ||
|---|---|---|
|
Outdoor (Posters or transport) |
New Media – Mobile devices |
New Media Internet – websites and search engines |
|
1 2 3 |
1 2 3 |
1 2 3 |
|
Newspapers (Local and National) |
Television |
Magazines |
|
1 2 3 |
1 2 3 |
1 2 3 |
|
Radio |
Cinema |
Others… |
|
1 2 3 |
1 2 3 |
1 2 3 |
- Having done this, summarise points below under the following headings:
- What kind of products and services did you come across?
- Why did the adverts catch your attention?
- How were the adverts targeted at you and your segment?
- Would you buy this product or service based upon the advert?