Exercise – Annual Reports for Marketers

Annual Reports for Marketers

Lassiter Boots is a manufacturing company producing insulated winter boots aimed specifically at the outdoor, sporting and farm markets. The company made its initial public offering (IPO) three years ago.

4. Which of the following pieces of United States legislation addressed Annual Reports for publicly traded companies?<

  • (a) The Fair Tax Act
  • (b) The Federal Employment Protection Act of 1924
  • (c) The Securities Exchange Act of 1934
  • (d) The Existential Domain Act of 1943

5. Which of the following company facts about Lassiter Boots are amenable to marketing in a letter to the Stockholders or a positive depiction on the cover of their Annual Report?

  • (a) The Industry Standard Award for Quality
  • (b) The growth trends in Annual Sales
  • (c) The positive dividend growth rate
  • (d) The government citation for unsafe working conditions

Year 1

Year 2

Year 3

Annual Sales

$40,000,000

Annual Sales

$40,900,000

Annual Sales

$41,100,000

Annual Net Income

$2,300,000

Annual Net Income

$2,700,000

Annual Net Income

$2,900,000

Annual Dividend Growth Rate

Zero

Annual Dividend Growth Rate

4.5

Annual Dividend Growth Rate

5.5

Toward the end of its first year in business, Lassiter hired a new Chief Executive Officer widely know and respected for his ability to increase efficiency and performance. Sales, Net Income and Dividends have all increased steadily for the last two years.

Lassiter is a recent recipient of an Industry Standard Award for Quality in the last year covered. To a degree, it helps to balance a negative citation they received for unsafe working practices.

To apply your knowledge of Annual Report contents and recommended principles found in the Marketing Teacher, answer the following multiple choice questions:

1. Which of the following elements are not typically found among Annual Reports contents?

  • (a) A Balance Sheet
  • (b) An Income Statement
  • (c) A Summary of Nutritional Contents
  • (d) A Letter to Stockholders

2. Which of the following entities are stakeholders with a legitimate interest in the past 12 months at Lassiter Boots?

  • (a) Elementary School #56
  • (b) Company Employees
  • (c) Potential Business Partners
  • (d) The Screenwriters Guild

3. Which of the following elements are not typically found among Annual Reports contents?

  • (a) A Balance Sheet
  • (b) An Income Statement
  • (c) A Summary of Nutritional Contents
  • (d) A Letter to Stockholders

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