Exercise – Five Forces Analysis

Analysing the environment – Five Forces Analysis

The market for online education

Place the following eight points onto the five forces model:

  • Start up costs are very low.
  • Sudents have access to books, videos, and paper-based distance learning packs.
  • The more innovative learning sites give lesson for free just for the love of it.
  • More people with access to the web every second.
  • Companies, governments, and self funding students invest huge amounts in their education.
  • There are very few high quality web sites available.
  • Traditional colleges and universities are adapting their products for on-line learning.
  • Government legislation in the US and Europe encourages on-line learning.

Published by

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.