Categories: * All Marketing Exercises

Exercise – Place, distribution, channel, or intermediary

Place, distribution, channel, or intermediary

Welcome to Newtown. It sits 25 miles from Commerce Town, 10 miles away from Friesner Airport, and 35 miles away from Poshbury.

  • This site is close to Newtown. However the 7,000 of the 10,000 citizens of Newtown work in Commerce Town and spend little time at home during the working week. This site site some 5 miles away from Newtown and 4 miles away from the growing Friesner Airport. It is situated on the only road between Friesner airport and Newtown.

    • Which place would you recommend to Floor-Mart? Justify your recommendations.

    Floor-Mart are considering where to put their new store. Their store will sell groceries and provisions 24 hours a day (at a premium price of course).They have three options, each one is considered below. You must recommend a place for the position of the new store.

    • This site is next to Commerce Town. It has very few inhabitants. However 7,000 people travel there everyday to go to work. It already has a competing store (C). There are plans to build low cost housing in the area.
    • This site is very close to the exclusive Poshbury. It has 1,000 very exclusive, wealthy inhabitants. There is no competition in the locality.
    Tim Friesner

    Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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    Tim Friesner
    56 years ago

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