Exercise – Positioning

Positioning

Plot the following organization onto a positioning map. UK grocery retailers have been chosen for the purpose of this exercise. If you have no knowledge of them, list eight grocery retailers of whom you have some knowledge or opinion.

  • 1. Tesco.
  • 2. Sainsbury’s.
  • 3. Asda (Wal-Mart).
  • 4. Aldi.
  • 5. Spar.
  • 6. Marks and Spencer.
  • 7. Fortnum and Mason.
  • 8. Harrods.
Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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