Pricing Strategies

• Lesson
• Exercise
• Answer

Listed below are a series of pricing strategies/polices. Place them onto the correct section of the matrix.

• Holiday Inns try to fill hotels during winter weekends.
• Burger King introduces a new range of value meals.
• Nokia launch a new videophone.

• Wall-Mart launch a new range of own-label soups.
• Cunard launch two new cruise ships.
• A cable TV provider moves into a new area and needs to achieve a market share.