Exercise – Value Chain Analysis

Value Chain Analysis

Fen Side Golf Course

Fen Side Golf Course is an internationally known Scottish golf facility. It is not just an eighteen hole world-class golf course, it has a five star hotel with 250 luxury rooms, and private leisure centre, indoor tennis courts, as well as a series of top class restaurants.

  • D. Fresh fruit and vegetables are delivered and prepared every day.
  • E. The hotel has an advanced room reservation system.
  • F. Fen Side is promoted through magazines targeted at the weathly and influential.
  • G. The whole experience is based upon high quality, professional service at every stage.
  • H. Limousines are available to take guests to airports as they finish their stay.
  • I. Fen Side has a series of contracts with suppliers of meat and fish.

Below are a series of nine activities that add value to the Fen Side experience. Print out the value chain above and place the appropriate letter (below) onto the value chain.

Value Chain

  • A. All staff are trained to the highest industry standards.
  • B. The hotel management team focus on goals set out in their strategic plan.
  • C. All golf course fairways are trimmed and watered daily.

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Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.