Short, clear explainers on the key marketing models and ideas, each around three to six minutes long. Watch them here, or open the full lesson for the detail, examples and teaching resources.
72 videos available
A
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The Adoption Process
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The AIDA Model
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The Ansoff Matrix
B
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The Balanced Scorecard
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Blue Ocean Strategy
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The Boston Matrix
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Bowman's Strategy Clock
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Brand Extension
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The Business Model Canvas
C
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The Characteristics of Services
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Competitor Analysis
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The Consumer Decision-Making Process
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The Content Marketing Matrix
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Creating Customer Value
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Customer Journey Mapping
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Customer Relationship Management
D
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The Decision Making Unit
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The Digital Marketing Mix
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Digital Marketing Place
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Digital Marketing Planning
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Digital Marketing Situation Analysis
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Digital Transformation in Marketing
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Distribution Channels
E
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Ethical Marketing and Greenwashing
F
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The Family Life Cycle
G
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Gap Analysis
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The GE McKinsey Matrix
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Global Marketing
H
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How to Write a Marketing Plan
I
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Integrated Marketing Communications
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International Market Entry Process
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An Introduction to Social Media Marketing
L
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The Loyalty Ladder
M
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The Marketing Budget
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Marketing Control
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The Marketing Environment
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The Marketing Exchange Process
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Marketing Implementation
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The Marketing Mix
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Marketing Orientations
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The Marketing Planning Process
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The Marketing Research Process
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Maslow's Hierarchy of Needs
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Mission, Vision and Objectives
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Mobile Marketing
N
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Needs, Wants and Demands
P
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People in the Marketing Mix
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PESTLE Analysis
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Physical Evidence
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Porter's Five Forces
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Porter's Generic Strategies
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Porter's Value Chain
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Process in the Marketing Mix
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The Product Life Cycle
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The Promotional Mix
S
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Segmentation, Targeting and Positioning
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The Seven Cs
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The 7 Ps of Marketing
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The Shell Directional Policy Matrix and ADL Matrix
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The Six Living Generations
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SMART Objectives
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The Social Media Consumer
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The Social Media Environment
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Social Media Marketing Strategy
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SWOT Analysis
T
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The Three Levels of a Product
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TOWS Analysis
V
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Value Curves
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The Value Proposition Canvas
W
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What Is a Brand?
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What Is Digital Marketing?
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What Is Marketing?
