Four Banding Alternatives

• Lesson
• Exercise
• Answer

Banana Computers

Recommendations for Banana’s branding strategy:

• New Product – Banana Computers launched a digital media wholesale jerseys player that can be used to store music, images and video. It has a huge memory and cheap jerseys builds a very diverse Jubileusz and loyal client base due to its cult status. It is IRA a design icon of its era.
• Flanker Brand – Banana Computers uses its technology to build pocket computers (PDA’s)

• Line Extension – A new faster and more compact personal split computer is launched. It is the next generation of the well-known Banana.
• Franchise Extension – Banana go into the music download business.

Of on course there are many alternatives that you could create and suggest. However, the Banana example gives you an idea of how Tauber’s Four Banding Alternatives could be used to design a branding strategy.