Advertising advice and tips for marketing learners, teachers and professionals.
Most of us do not have the time to measure success. However, evaluating how successful your campaigns and promotions have…
Seller beware! Guerrilla marketing is innovative and seizes the moment. It is a controversial way of promoting your products and…
Television Since you are a smaller business, television advertising is probably a less likely option for you. Of course, as…
Cinemas and movie theatres Your local cinema or movie theatre may be the place where your local customers congregate. Similar…
You may be lucky enough to have a local independent radio station which is listened to by your target customers. …
The press (national or local) – newspapers and magazines The national and local press are a more mature form of…
Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that…
Your advertising will direct a message to large numbers of potential customers with one single communication! A couple of simple…
Competitions You might consider price promotions which would include activities such as games, draws and competitions. One benefit is that…
How are giveaways used for marketing? Giveaways, also known as premiums, are products or services which are given away free…