Answer: The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved…
Answer: Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by…
Answer: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot…
Answer: Culture is the way that we do things around here. Here could be a country (national culture), a distinct…
This is the answer to Marketing Teacher's exercise on marketing plans. Marketing plans are vital to marketing success. They help…
Answer: Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the…
Answer: Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.
Answer: There are many ways to price a product. Let's have a look at some of them and try to…
This is the answer to our exercise on the value chain. The value chain is a systematic approach to examining…
Answer: As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective…