* Answers to exercises

Answer – Annual Accounts

Answer: The composition of Annual Accounts is guided by applicable governmental bodies and legislation such as that found in the…

56 years ago

Answer – Direct and indirect costs

Answer: The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the…

56 years ago

Answer – Bowman’s Strategy Clock

Answer: The 'Strategy Clock' is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner 'Competitve and…

56 years ago

Answer – Financial Ratios

Welcome to our FREE answer on marketing and financial ratios.

56 years ago

Answer – Four Banding Alternatives

Answer: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four…

56 years ago