Marketing and Finance

Free lessons in finance for marketers.

Standard Costing

Standard Costing Lesson Exercise Answer Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the…

56 years ago

Profit and Loss Statement

The Profit and Loss statement is one of the main business financial statements. Among the various financial statements, a Profit…

56 years ago

Marketing in a Credit Credit Crunch

A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain.…

56 years ago

Marketing Budget

Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some pre-budget research into your industry and market,…

56 years ago

Marketing and Finance

It may not be readily apparent to you how financial statements are relevant from a marketing perspective. You may ask…

56 years ago

Financial Ratios

Lender and investors are able to glean a lot of valuable information from the data available in a company's' financial…

56 years ago

Contribution Analysis

Contribution Analysis Lesson Exercise Answer Occasionally a company is confronted with unplanned events which call for the use of decision-making…

56 years ago

Cash Flow Statement

The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow…

56 years ago

Annual Reports for Marketers

An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides…

56 years ago

Annual Accounts

Annual Accounts Lesson Exercise Answer Although the standard components of a basic annual report such as balance sheet, profit and…

56 years ago