Marketing Communications

Measuring the success of your campaign

Most of us do not have the time to measure success.  However, evaluating how successful your campaigns and promotions have…

56 years ago

Competitions and marketing

Competitions You might consider price promotions which would include activities such as games, draws and competitions.  One benefit is that…

56 years ago

Giveaways for marketing

How are giveaways used for marketing? Giveaways, also known as premiums, are products or services which are given away free…

56 years ago

Money off deals for marketing

What is a money-off deal? Put simply, money off deals are where you offer a discount to customer.  The benefit…

56 years ago

What is a rebate? marketing and rebates

Rebates for marketing A rebate is a cash refund.  The difference between a rebate and a coupon, is that the…

56 years ago

Marketing Coupons

How do coupons work in marketing? Traditionally coupons were given away in newspapers and magazines, or maybe as part of…

56 years ago

Marketing samples

Samples for marketing. There is nothing like actually trying a product or service out for yourself; therefore, if you experience…

56 years ago

Public Relations (PR)

Public Relations (PR) is a single, broad concept. It is broad since it contains so many elements, many of which…

56 years ago

Public Relations (PR) Two

Tis is part two of Marketing Teacher's public relations lesson.

56 years ago

Promotion

Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'.…

56 years ago