Small Business Marketing

Marketing advice and tips for small businesses, start-ups, entrepreneurs and enterprises.

Measuring the success of your campaign

Most of us do not have the time to measure success.  However, evaluating how successful your campaigns and promotions have…

7 years ago

Guerrilla marketing

Seller beware!  Guerrilla marketing is innovative and seizes the moment.  It is a controversial way of promoting your products and…

7 years ago

Advertising in cinemas and theatres

Cinemas and movie theatres Your local cinema or movie theatre may be the place where your local customers congregate.  Similar…

7 years ago

Radio Advertising

You may be lucky enough to have a local independent radio station which is listened to by your target customers. …

7 years ago

Marketing in the press

The press (national or local) – newspapers and magazines The national and local press are a more mature form of…

7 years ago

Outdoor marketing

Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that…

7 years ago

Small business advertising plan

Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert?  These are your potential…

7 years ago

Advertising for entrepreneurs

Your advertising will direct a message to large numbers of potential customers with one single communication!  A couple of simple…

7 years ago

Promoting and advertising your start-up

There are many tools and techniques that will be useful to you when communicating with the outside world.  Think about…

7 years ago

Tips and techniques for successful blogging

Tips and techniques for successful blogging Now that you've discovered the power of successful blogging for entrepreneurs, start-ups or small…

7 years ago