SWOT Analysis – POWER SWOT

• Lesson
• Exercise
• Answer

Dada Sky Inc.

Exercise – Implementing a POWER SWOT

Background

Vijay Shivalingu is the Marketing Director for Dada Sky Inc, based in Western India. He is beginning his marketing plan which will form the basis of a new and exciting satellite based digital TV and Internet experience.

Personal experience.

• Vijay has many years experience in the motor industry, and in fact began his career at Dada Motors Inc after graduating from university with a degree in engineering. He has no formal marketing qualifications, but has lots of valuable real-world experience.

Strengths.

• Dada has one of three new 25 -year government licenses to supply satellite services across India.
• Dada will be the first to launch its new services in the summer. Dada is a well-known brand in India for cars. It is not renowned for its technology brands.

Weaknesses.

• The company is 3 months behind schedule with its launch programme.

Opportunities.

• Huge expansion of TV and Internet access in India. The expansion is growing by 100% per annum. The potential value of such a business could be huge.
• Education will soon be delivered to remote Indian villages via the Internet and laptops. This is a government funded programme worth $1 billion US.

Threats.

• A large European competitor brand has also entered the market.
• A large Australian competitor brand has announced a joint-venture with a national terrestrial TV Indian brand.