Category: Popular

  • Marketing mix

    Marketing mix

    What is the marketing mix? Overview The marketing mix is a fundamental concept in marketing that encompasses a set of tactical tools and strategies used by businesses to achieve their marketing objectives. The concept was introduced by Neil Borden in 1964 and popularized by E. Jerome McCarthy in the 1960s. The marketing mix comprises four…

  • PEST Analysis

    PEST Analysis

    PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.