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News for Marketing Learners
Today is Sunday February 12, 2012.
Yahoo is stuck in the middle
Wednesday 08 February 2012Yahoo has shed some of its longest serving board members today, fuelling speculation that the company is about to change its strategic direction yet again. The business is struggling to reinvent itself, with strong competition such as Google in the search and also the pay-per-click advertising space. Yahoo also lost . . . full article>>
Just book it! Thomas Cook.
Tuesday 07 February 2012Tour operator Thomas Cook will release its latest trading figures shortly amid rumours that the business has seen a 33% drop in bookings in comparison with the same trading period last year. Traditionally 15% of all UK holidaymakers book their summer vacation during January. The industry overall is experiencing a . . . full article>>
What's New?
- Audi SWOT. Audi began in Germany in 1932. It was formed from the merger of four different carmakers. In 1969 Volkswagen acquired the business. February 2012
- Ikea SWOT. IKEA is amongst the biggest retailers of furniture in the world. February 2012
- Nintendo SWOT. Nintendo started back in 1889. Would you believe that the business started by making playing cards? February 2012
- Ikea Marketing Mix.The IKEA group is an international business, which sells furniture and accessories in Europe, North America, Asia and Australia. February 2012
- Nintendo Marketing Mix. The launch of the Wii U controller will make it much more interactive. February 2012
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- SWOT Analysis Lesson. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
- Marketing Mix Lesson. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan.
- Price Lesson. There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations.
- PEST Lesson. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.
- Marketing Definitions Lesson. There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
- Marketing Environment Lesson. The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'.