News for Marketing Learners
Today is Sunday February 05, 2012.
Super Bowl 2012 Advertising Fest
Friday 03 February 2012Sports fans will not need reminding that this Sunday 5th February 2012 will see the staging of the 46th Super Bowl between the New York Giants and the New England Patriots. What you might not know is how social media marketing is influencing the products that will be advertised during . . . full article>>
End of Facebook
Thursday 02 February 2012Remember Friendster? No you don't! Remember MySpace? Yes you do! Why do you remember MySpace?
You remember it because you or people you knew used to go there for social networking. MySpace went from a great idea built in 10 days using ColdFusion to a concept that caught the imaginations of . . . full article>>
What's New?
- Kroger Marketing Mix. In 1904 the company proved a leader in the industry again by establishing it as one of the first companies to sell groceries and meat under one roof. January 2012
- Hewlett Packard Marketing Mix. The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and ology services. January 2012
- General Motors SWOT. General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase “as GM goes, so goes the nation”. January 2012
- How the professionals do marketing research. This step involves identifying an information gap and defining a research problem as specifically as possible. January 2012
- Fox Entertainment SWOT. William Fox and a group of partners founded the Fox Entertainment Network in 1904. January 2012
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What's popular?
- SWOT Analysis Lesson. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
- Marketing Mix Lesson. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan.
- Price Lesson. There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations.
- PEST Lesson. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.
- Marketing Definitions Lesson. There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
- Marketing Environment Lesson. The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'.
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