News for Marketing Learners
Today is Saturday January 28, 2012.
Starbucks launches new products and opens new stores (place).
Friday 27 January 2012The Seattle-based coffee giant Starbucks has announced a 10% increase in profits for the last quarter. It's all down to changes to its marketing mix. It has launched new products and opened news stores (place).
Starbucks- and Tazo-branded K-Cup packs accounted for New Product Development (NPD). The business also moved to . . . full article.
Nintendo's new Wii U. Will it save the company?
Thursday 26 January 2012Nintendo has announced weaker than expected quarterly results. The usual list of worldwide problems including slow growth and weaker consumer demand in the Eurozone, have blighted the company. The Yen is strong and rose around 5% against the US Dollar in 2011.
Nintendo's products are beginning to suffer from competition. The . . . full article.
Apple is certainly a winner at a time of global uncertainty.
Wednesday 25 January 2012At first glance it might look like the World is in a global recession. Today Japan has posted an annual trade deficit of no less than 2.49 trillion Yen ($32bn), its first in more than 30 years. The International Monetary Fund (IMF) explains that the World is deeply in to . . . full article.
Are brands good citizens? London 2012.
Tuesday 24 January 2012You can almost smell the Olympic torch as it passes by in readiness for the start of the largest sporting even in the World, the Olympics in London, United Kingdom. The countdown is on not only for the athletes and the following media circus, but also for companies and brands . . . full article.
Smartphone leader eats Blackberry pie.
Monday 23 January 2012The World's marketing news pundits are digesting media releases from the big tech brands this Monday morning as the big players disclose their quarterly results. Some are doing better than others. Surprisingly Google made a 27% increase ($10.6bn) in profits but this news did not please investors who expected more . . . full article.
What's New?
- Kroger Marketing Mix. In 1904 the company proved a leader in the industry again by establishing it as one of the first companies to sell groceries and meat under one roof. January 2012
- Hewlett Packard Marketing Mix. The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and ology services. January 2012
- General Motors SWOT. General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase “as GM goes, so goes the nation”. January 2012
- How the professionals do marketing research. This step involves identifying an information gap and defining a research problem as specifically as possible. January 2012
- Fox Entertainment SWOT. William Fox and a group of partners founded the Fox Entertainment Network in 1904. January 2012
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- SWOT Analysis Lesson. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
- Marketing Mix Lesson. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan.
- Price Lesson. There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations.
- PEST Lesson. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.
- Marketing Definitions Lesson. There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.
- Marketing Environment Lesson. The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'.
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