Annual Reports for Marketers

• Lesson
• Exercise
• Answer

To apply your knowledge of Annual Report contents and recommended principles found in the Marketing Teacher, answer the following multiple choice questions: (answers at the bottom of this page)

5. Which of the following company facts about Lassiter Boots are amenable to marketing in a letter to the Stockholders or a positive depiction on the cover of their Annual Report?

• (a) The Industry Standard Award for Quality
• (b) The growth trends in Annual Sales
• (c) The positive dividend growth rate
• (d) The government citation for unsafe working conditions

Answers

1. (c) A Summary of Nutritional Contents
2. (b) Company Employees and (c) Potential Business Partners
3. (c) A Summary of Nutritional Contents
4. (c) The Securities Exchange Act of 1934
5. (a), (b) and (c)

1. Which of the following elements are not typically found among Annual Reports contents?

• (a) A Balance Sheet
• (b) An Income Statement
• (c) A Summary of Nutritional Contents
• (d) A Letter to Stockholders

2. Which of the following entities are stakeholders with a legitimate interest in the past 12 months at Lassiter Boots?

• (a) Elementary School #56
• (b) Company Employees
• (c) Potential Business Partners
• (d) The Screenwriters Guild

3. Which of the following elements are not typically found among Annual Reports contents?

• (a) A Balance Sheet
• (b) An Income Statement
• (c) A Summary of Nutritional Contents
• (d) A Letter to Stockholders

4. Which of the following pieces of United States legislation addressed Annual Reports for publicly traded companies?<

• (a) The Fair Tax Act
• (b) The Federal Employment Protection Act of 1924
• (c) The Securities Exchange Act of 1934
• (d) The Existential Domain Act of 1943