Analysing the environment – Five Forces Analysis

• Lesson
• Exercise
• Answer

The market for online education

Place the following eight points onto the five forces model:

• Start up costs are very low.
• Sudents have access to books, videos, and paper-based distance learning packs.

• The more innovative learning sites give lesson for free just for the love of it.
• More people with access to the web every second.

• Companies, governments, and self funding students invest huge amounts in their education.
• There are very few high quality web sites available.
• Traditional colleges and universities are adapting their products for on-line learning.
• Government legislation in the US and Europe encourages on-line learning.