Microenvironment (New Lesson)

This lesson covers the microenvironment in greater detail. It considers the interface between a business and its microenvironment. Let’s just review what microenvironment is again based upon the earlier lesson on the marketing environment which contains the topic. Our microenvironment is the totality of people and other connected groups of people/organisations that are very close to the business, and which all have a direct and measurable impact upon the customer experience. Full Lesson >>

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