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* Answers to exercises

Answer – Advertising

Advertising

What kind of products and services did you come across? For example:

Cars

Food

FMCG

Alcohol

Transport e.g. cars

Cosmetics

Sport

White goods

Others?

Why did the adverts catch your attention? For example:

Humour

Testimonials

Music

Facts

Cartoons

Before and after

Personalities

Free phone numbers

Others

How were the adverts targeted at you and your segment? For example:

0-$5000

$5001-$10,000

$10,001 – $15,000

$15,001 – $20,000

$20,000-$35,000

$35,000 – $50,000

$50,001 – $75,000

$75,001 – $100,000

$100,000 +

Would you buy this product or service based upon the advert? For example:

Yes

No

Maybe

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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Tim Friesner
54 years ago

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