Marketing in a Credit Credit Crunch

• Lesson
• Exercise
• Answer

A quick reminder of your questions (with answers below)

1. A great framework for conducting a situational analysis which takes into account economic and political factors is a part of which of the following

• a. Transactional Analysis
• b. Nutritional Analysis
• c. Systems Analysis
• d. PEST Analysis

2. The Mystic Company’s current lack of information on customer opinions hinders its understanding of which of the following factors?

• a. Customer needs
• b. Brand Perception
• c. The buyer decision process
• d. Consumer values
• e. All of the above

3. Mystic Company personnel most likely to be assigned to monitor and adapt to changes in the marketing environment is which of the following?

• a. The Company Attorney
• b. The Truck Mechanic
• c. The Marketing Manager
• d. The Auditor

4. Which of the following approaches is most likely to result in the development of Smart Objectives?

• a. Following the leader
• b. Proceeding on instinct
• c. Outlining specific, realistic and achievable tactics
• d. Crossing your fingers

5. Which of the following current or planned initiatives will aid Mystics formulation of its advertising tactics and decision-making?

• a. Assessing the cause of customer complaints
• b. Continuing to mirroring the moves of competitors
• c. Conducting a customer feedback survey
• d. Utilizing information provided by the Association

Answers

• d. PEST Analysis
• e. All of the Above
• c. The Marketing Manager
• c. Outlining specific, realistic and achievable tactics
• a, c and d.