Vijay has a wealth of business experience which he will put to work for him on this marketing project for Dada. However he will need assistance and advice regarding digital media and satellite technologies. This could mean the recruitment of an experienced assistant marketing manager, the use of a consultant or some marketing research. If an advertising agency is to be recruited, then it too will need expertise in this sector. At some point Vijay might consider some marketing training to consolidate and update his practical experience e.g. an Executive MBA.
Here is the final POWER SWOT for Dada Sky Inc.
This is a POWER SWOT Analysis, applied to Dada Sky Inc. A longer POWER SWOT would have more categories and factors within strengths, weaknesses, opportunities and threats. The next stage would be to look at potential marketing objectives and marketing strategies, focusing on the highest ranking factors first.
A single strength has been changed to a weakness.
All elements have been weighted by their importance and impact.
Detail and justification has been added to the analysis so that it is more robust for the marketing decision-making that follows.
Finally after the detail has been added, elements are ranked and prioritized. This starts with a focus upon marketing opportunities.
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