* Answers to exercises

Answer – Swot Analysis

Answer: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning…

56 years ago

Answer – Three Levels of a Product

Answer: In order to actively explore the nature of a product further, lets consider it as three different products -…

56 years ago

Answer – Annual Reports for Marketers

Answer: An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report…

56 years ago

Answer – The Product Life Cycle (PLC)

Here is the answer to our product life cycle PLC exercise. The Product Life Cycle (PLC) is based upon the…

56 years ago

Answer – Place, distribution, channel, or intermediary

Answer: Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It…

56 years ago

Answer – Activity-Based Costing (ABC)

Answer: A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids…

56 years ago

Answer – Marketing Plans and Consumer Behavior

Answer: A business is in a better position to weather an economic downturn when it is buttressed by a good…

56 years ago

Answer – Return On Investment (ROI)

This is the answer to our return on investment exercise. A popular method of measuring whether a firm is getting…

56 years ago

Answer – Core Competences

Answer: A core competence is the result of a specific unique set of skills or production techniques that deliver value…

56 years ago

Answer – Balance Sheet

Answer: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance…

56 years ago