* Answers to exercises

Answer – Five Forces Analysis

Answer: Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental…

56 years ago

Answer – PEST Analysis

Answer: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental…

56 years ago

Answer – Introduction to Marketing Research

Answer: Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is…

56 years ago

Answer – Contrbution Analysis

Answer: Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with varying production projects. Generally, Contribution Analysis…

56 years ago

Answer – Balanced Scorecard

Answer: The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track…

56 years ago

Answer – Consumer Buyer Behaviour

Answer: Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the…

56 years ago

Answer – Ansoff’s Matrix – Planning for Growth

Answer: Ansoff's matrix offers strategic choices to marketing managers. Ansoff's has four main categories.This well known marketing tool was first…

56 years ago

Answer – Advertising

Answer: Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers…

56 years ago

Answer – Cash Flow Statement

Answer: The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the…

56 years ago

Answer – Arthur D Little (ADL) Strategic Condition Matrix

Here is Marketing Teacher's answer to our A D Little exercise. The answer is FREE as is much of Marketing…

56 years ago