Exercise – Generic Strategies

Generic Strategies – Michael Porter (1980)

Consider the global market for restaurants. Place the following restaurants onto the Generic Strategies matrix.

  • McDonalds (Global Brand).
  • Chick King (lesser known chicken restaruant).
  • KFC (global brand).
  • Burger King (global brand).
  • Woodies Restaurant Chichester, UK (small but popular restaurant).
  • Denny’s or Little Chef (national chain of identicle restaurants.
  • MGM Hotel Restaurant, Las Vegas (huge brand, single mega hotel).
  • Subway (growing ‘sub’ sandwich brand).
  • A deli in New York (small but popular deli).
  • A hot dog stand in a New York street (cheap but low quality).

 

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

Share
Published by
Tim Friesner

Recent Posts

Enhance(Enhance) Your Tiltpokerhands.com In 3 Days

Introduction:In recent years, the popularity of online gambling has surged, providing easy access to various…

56 years ago

Where did jfk jr live in new york?

He lived in taxi ride jfk to manhattan.

56 years ago

Which airport closed to carniega hall?

Carnegie hall in Manhattan, NY is near to taxi ride jfk to manhattan airport (S.Queens),…

56 years ago

Answers about John F. Kennedy

John F. Kennedy was accepted into Harvard University in 1936. He enrolled in the fall…

56 years ago

Janice Dickinson STOLE Donald Trump's limo to go on a date with JFK Jr

has revealed she once stole 's limousine to go on a in the 1980s.The self-branded…

56 years ago

Answers about Empire State Building

The Empire State Building is located in New York City, specifically in Midtown Manhattan. It…

56 years ago