Marketing Teacher is for marketing learners, teachers and professionals. Our FREE resource has been popular since 2000. Thanks to you all for making our website the number one choice for marketing students. Want to read one of 400+ free marketing lessons? Or watch one of 40+ videos.

Marketing Lessons . . .

Ansoff’s Matrix – Planning for Growth

Buyer Decision Process

Digital Marketing

Marketing Concept

Marketing Concepts and Principles

Marketing mix

Marketing Place

PEST Analysis

Positioning in marketing

Pricing Strategies

Segmentation

SMART Objectives

SWOT Analysis

Target

Three Levels of a Product

What is a customer?

What is Marketing? Marketing definitions.

Latest Lessons . . .

Uber SWOT Analysis

Uber is a multinational transportation network company that offers ride-sharing and food delivery services in … Read More

Customer Relationship Management (CRM) and Big Data.

Customer Relationship Management (CRM) is a business strategy aimed at building and maintaining long-term relationships … Read More

Transformative Marketing

What is transformative marketing? Transformative marketing is a concept that refers to the way in … Read More

Digital Marketing Competitor Analysis

How can a marketing competitor audit be more ‘digital?’ In this lesson we’re going to … Read More

Why do you need a website?

The first place that any of your potential customers or clients will look for you … Read More

Simple viral marketing

Viral marketing is an often discussed term, but how will it help you to market … Read More

Your own affiliate program

Why not consider your own affiliate programme? You would be the merchant (as Amazon was … Read More

Affiliate marketing

Affiliate marketing is a route to market for your small business. Put simply, you sell … Read More

Google Small Business

Google Small Business is a YouTube channel which helps small businesses to succeed on the … Read More

AdWords – getting started

Signing up for Google AdWords is very straightforward. You simply start an account, and if … Read More

Pay-Per-Click Advertising (PPC)

The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC). If you … Read More

Measuring the success of your campaign

Most of us do not have the time to measure success. However, evaluating how successful … Read More

Outdoor marketing

Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising … Read More

Small business advertising plan

Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the … Read More

Advertising for entrepreneurs

Your advertising will direct a message to large numbers of potential customers with one single … Read More

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