Exercise: Marketing A Laptop Computer to Different Generations
Consider the Six Living Generations: If you were marketing a laptop, what would be the product offering? What would you talk to them about? How would you promote the laptop to each generation? Complete the table below, then check your answer.
| Product Offerings: | Talk To Them About: | Promotion: | |
|---|---|---|---|
| GI Generation. | |||
| Mature Generation. | |||
| Baby Boom Generation. | |||
| Generation X. | |||
| Generation Y. | |||
| Generation Z |